Hack Yourself First: Trends in Cyber Insurance for Small to Medium Enterprise

We set up our specialty wholesale operation on the premise that insurance alone was an insufficient value proposition for agents to achieve acceptable close rates.  Agents told us that peddling fear, uncertainty, and doubt (FUD) was of limited use, as most SMEs can’t relate to mega-breaches such as Target, Anthem, and Home Depot.  In hopes of providing more relatable metrics, we engaged ethical hackers to help us develop our proposals.  Using hacker techniques, we are able to better frame the risk and provide agents an improved blueprint to close deals. One of our early successes involved a middle market technology

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