Just the facts
Equifax announced yesterday, September 7, 2017, that it experienced a cybersecurity incident. Equifax is one of the “big three” US credit bureaus, along with Experian and TransUnion. They lost data belonging to 143 million Americans, which sounds like a lot, because it is. That’s 57% of the adult US population. Additionally, the company says payment information for 209,000 individuals was also lost, along with dispute documents belonging to an additional 182,000.
As the title implies, I don’t think anyone was terribly surprised by this. We’re numb to the announcement of a breach has at this point. In most cases, we’re powerless to do anything about it. It’s been shown that breaches have little to no long-term financial impact on the organizations that experience them. We’re resigned to the fact that companies will continue make security a secondary priority, will continue to get hacked and will continue getting away with no serious consequences.
If you think about it, by offering its own products as a solution to the incident, this whole thing is one giant lead-generation campaign for Equifax. Yeah, it’s a big loss leader, but it’s still a loss leader on 143 million leads.